Welcome to the garden of EDUN, where clothes are made “In the name of Love.”

Thankfully, there’s a new clothing line that has unquestionably famous roots but has its threads in the right place. It’s called EDUN (“nude” backwards with heavenly biblical connotations) and its evolution is one that is strikingly different than anything currently out there. Born as an alternative approach to creating beautiful clothes in a respectful manner, EDUN's frontman is Bono, or rather Bono’s beautiful wife, Ali Hewson. The other key player, Rogan, is a well-respected designer with his own organic and ethically-driven clothes line.

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