donderdag, november 10, 2005

Goeie! Meeting

24 november is er in WTC Amsterdam een interessante meeting over design, innovatie en creatie.

"Why is iPod more successful than the average mp3-player? Hema cooler than V&D? Why do we want to pay more for a Heineken longneck? It’s all about emotions. And emotion in brands and products can only be realised by design. In this kind of business design is key. Design provides opportunities to go beyond ‘business as usual’ and gives rise to totally new, successful and exciting products and businesses."

"Stop the boring business!’ provides a platform for people from the design profession and industry ..." Lees verder op