maandag, november 21, 2005

Goeie! Gewoonte


THE ULTIMATE CONSUMER REFUND: On Black Friday, the busiest day in the North American retail calendar and the unofficial start of the Christmas-shopping season, thousands of young people in 65 countries will take a 24-hour consumer detox as part of the 13th annual Buy Nothing Day, a global phenomenon that originated in Vancouver, Canada.

From setting up zombie marches through malls, dressing up as shopping sheep and consumer piggies to organizing credit card cut-ups and shopoholic clinics, Buy Nothing Day participants aim to challenge themselves, their families and their friends to switch off from shopping and tune into life for a day. The event, which was featured by CNN last year, is celebrated as a holiday by some, a street party by others and is free. Anyone can take part provided they spend a day without spending.

And as a special twist for this year's festivities Adbusters is joining forces with the makers of the controversial documentary Walmart: The High Cost of Low Price, to call on Adbusters' 85,000 global Culture Jammers to focus their creative resistance against North America's biggest retailer.

"People who take the BND plunge are in for a surprise," says Kalle Lasn, co-founder of Adbusters Media Foundation, which turned Buy Nothing Day into an annual event, "it's hard to suppress the impulse to buy for 24 hours... you suffer, you sweat, it can be as hard as giving up smoking or any other addiction. But if you make it through the day, you feel great, it can be a life changing experience... you may even decide to celebrate your Christmas differently."


Blogger Edgar Neo said...

Ik zou dit graag voor NL willen organiseren. Ben al member of their comunity. Nu nog medestanders hier in Holland ;)

22 november, 2005 17:12  

Een reactie posten

<< Home